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Housing+
Přikrylová, Monika ; Mačuda, Michal (referee) ; Kristek, Jan (advisor)
The project task is situated north-east of the centre of Brno at a plot aligned with the Vrbí street in near proximity of exits of a future city ring speedway. It is located in the midst of the traffic junction where international motorway meets international cycling route, Husovice train station and two tram end-stops. The project on the case study of hybrid building consisting of parking house and housing, shows exemplary solution for two key trends in contemporary urban planning: Transition towards automotive transport as public service and housing for “singles”.
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The Legitimacy of Public Service Media in the 21st Century: The Role of Audience Analysis
Vysloužilová, Kristýna ; Nečas, Vlastimil (advisor) ; Trampota, Tomáš (referee) ; Kroupa, Jiří (referee)
The dissertation thesis addresses the current position of European public service media. After many years in the position of naturally monopolistic broadcasters, these media are competing for attention not only with a number of private media but also with an unlimited number of online platforms. The thesis analyzes the main potential threats to the legitimacy of public service media and gradually describes the normative requirements that are imposed on public service media primarily by legislation, but that also arise from a socio-historical context. Furthermore, it describes technological trends in the media sector that influence media consumption patterns. Finally, it covers the transformation of the relationship between public service media and their audience. The audience and their expectations are identified as the key source of public service media legitimacy. The research in the thesis aims to analyze to what extent and how the public service media in Europe use audience analysis when defending their own legitimacy. It also presents specific recommendations and results of the author's own quantitative pilot research on a representative sample of the Czech population, which verifies the potential of some of these recommendations on the example of the Czech Television's perception.
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The Content of Public Service in the Czech Republic: Public Service through the Eyes of the Membership of the Czech Television Council and the Czech Radio Council
Gleichová, Tereza ; Nečas, Vlastimil (advisor) ; Osvaldová, Barbora (referee)
The diploma thesis deals with the topic of public service, public service media and selected attributes associated with their functioning, specifically the reflection of selected topics from these areas by members of public service media control bodies - the Czech Television Council and the Czech Radio Council. In the theoretical part, it first introduces various approaches to the concept of public service, introduces the public service media, their tasks and development. It also deals with the media system of the Czech Republic, focusing mainly on the Czech public service media, their control bodies and development. It also seeks to anchor the concept of public service in Czech legislation. In short, it presents the BBC as the ideal of public service media. It also discusses the evaluation of the public service in more detail on the example of Czech Television, Czech Radio and the BBC. Finally, it identifies the current position of public service media, their tasks and problems. In its analytical part of the thesis it maps the attitudes and opinions of the members of the Czech Television Council and the Czech Radio Council regarding four monitored areas - the role of public service media in contemporary Czech society, main tasks of public service media, public service media management and...
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Kindergarten as public service
Havelková, Martina ; Havlová, Jana (advisor) ; Kropáčková, Jana (referee)
The aim of this work is to look into the issue of interpretation of the term public service in preschool education. The main goal is to find out how this service is understood by parents who use this service - whether their interpretation corresponds with the needs of children and to what extent they recognize the social mission of kindergarten. In addition, ttthe ambition here is to show the neccesity of change the traditional perception of education which has become part of market environment. Therefore the works highlights positive benefits of marketing management of school. The work is also focused on effective school communication as a way to reach the basic mission of school. Key words Kindergarten, public service, preschool education, school law, education goals, parents, communication, marketing
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Regionality in public-service television of selected 'European countries - comparative study
Bělka, Michal ; Moravec, Václav (advisor) ; Miessler, Jan (referee)
This diploma thesis focuses on history, position and activities of public service television broadcasters in selected European regions: South Moravia, Eastern Jutland, Andalusia and Scotland. In its theoretical section, we address the issue of the changing role of public service media in the era of technological convergence and new emerging opportunities in the environment of social media and other digital platforms. We also discuss the importance of regional television stations, studios and editorial offices from the viewpoint of both broadcasters and the citizens of particular regions. The empirical section consists of a comparative study focusing on the activities of Czech Television's studio in Brno, DR's production center in the Danish city of Aarhus, a regional station called TV2 Østjylland, RTVE's territorial center in Andalusia, a regional broadcaster RTVA and, last but not least, BBC Scotland. Based on interviews with key public service television managers in all four countries, we have mapped regional activities of these broadcasters from a number of perspectives: local and historical context; legislative and regulatory requirements; organizational and financial framework; broadcast content and interactive communication with the audience. The study also presents specific projects run by the...
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Public works as a tool for employability improvement of long term unemployed in the Czech Republic
Durczok, David ; Kotrusová, Miriam (advisor) ; Hiekischová, Michaela (referee)
The diploma thesis is focused on the issue of public works as a tool for employability improvement of selected job applicants in the Czech Republic. For research purposes the public works are community works and public service. The elementary theoretical basis have been formed by the concept of workfare, the concept of lifelong employability and implementation. In connection to the above- mentioned, the thesis deals with the system of public works in the Czech Republic, especially with its setup and its relation to long-term unemployment. In addition, the thesis also reflects the role of public works for further assertion of long-term unemployed in the labour market. Examples of best practice abroad (in the selected European country - Poland) have been given for the sake of comparison here. It has been found out that while community works are already standardly used tool of active employment policy, the current form of public service needs innovations. Moreover, after finishing public works, people activated by that way usually become unemployed again. Therefore, the role of public works for further assertion of long-term unemployed consists mainly of soft benefits (basic work habits, socialization, etc.).
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Researches public service television viewer in the Czech republic with a focus on news channel ČT24
Smlsal, Matěj ; Moravec, Václav (advisor) ; Nečas, Vlastimil (referee)
This master thesis focuses on the typology of researches that public service broadcaster Czech television uses to analyse audience feedback - measurement of ratings, contentment and public service. The thesis describes history of TV audience researches from beginnings to the present in Czechoslovakia and the Czech republic as well as abroad. It also mentions problems that the aspiration for perfection of measurement brings. This thesis also addresses the functioning of Czech TV's Research and analysis department and brings original research focused on the influence of survey results over the scheduling of ČT24 programme. The thesis further includes interviews with Renata Týmová, chief of Research and analysis department, and Zdeněk Šámal, manager of news and sports department.
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Selected aspects of regional public service television broadcasting in the Czech Republic and Denmark
Bělka, Michal ; Moravec, Václav (advisor) ; Lokšík, Martin (referee)
Public service television broadcasting holds a key role in the European media landscape. Furthermore, when we step down from the national level and take a look into individual regions, its importance and unique position become even more apparent. Local media companies may get bundled by strong ties between editorial staff and local advertisers while the official city journals may tend to function more like a mayor's speaking trumpet than impartial newspapers. Public service television - independent of local politicians or advertisers - has an opportunity to serve as one of the few unbiased and economically stable information sources, letting the people know about what's happening in their neighborhood: At the town hall, county seat or anywhere else within their own region. The Czech TV fulfills this role since its foundation in 1992. Starting with only seven regional newsrooms, it now operates 14 of them with a couple of new studios being built right now as the Czech TV aims to start self-reliant regional broadcasting in near future. This thesis brings a comparative study focused on the position, operations and production of the Czech TV's regional newsrooms in comparison with the situation in Denmark where regional public service television broadcasting enjoys a very privileged status since 1980s. We will...
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Public service as an opportunity to return to the labor market
Horynová, Radmila ; Šťastná, Jaroslava (advisor) ; Pěnkava, Pavel (referee)
This thesis "Community service as an opportunity to return at the labour market" deals with the topic of public services offered to receivers of jobseeker's allowance as a voluntary possibility to increase their incomes from social benefits. It focuses on the question whether community service for the long-term unemployed can be a means for their integration in the labour market. In the theoretical part different concepts of labour are introduced with emphasis being put on the importance of labour for people when it comes to their human needs, basic rights and at the same time to freedom of choice. The thesis deals with the problems of unemployment and mentions consequences of loss of a job. It introduces the development of unemployment, labour market policy and focuses on social policy in the area of support for people in material need which is connected with involvement in community service. This thesis also tries to introduce the application of community services in the Děčín region in a complex way. In the practical part the author makes a survey and compares evaluation of community services in four categories. The four categories comprise job centre employees who offer community services, organizers of community services, those who do community services and unemployed people who refuse...
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The election of the Director General of Czech Television in 2017 as a news topic
Coufalová, Dominika ; Štoll, Martin (advisor) ; Lokšík, Martin (referee)
The thesis deals with the election of the Director General of Czech Television in 2017. The topic is viewed from the perspective of the media agenda of print and online media. The researched media was chosen by the key of the highest readership in the period from the beginning of January to the end of April 2017. The thesis is divided into two parts, theoretical and practical. The theoretical part deals with the specifics of the effects of media, which categorizes into three types. Furthermore, the theory mentions the concept agenda-setting, which belong to the long-term effects of the media, and which includes the examined media agenda. The theory also defines the concepts of public service and public service media, related terms and basic legal anchoring. The theoretical part also presents the Czech Television institution and its supervisory body, which elects the General Director, the Council of Czech Television. The practical part, through the analysis of news outputs that were published for the election in the defined period, using quantitative content analysis and qualitative analysis of the frameworks, shows how the choice was displayed in the media environment and what topics it raised. The quantitative part defines the codes that were most frequent in the news output. The qualitative part...
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